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Press Release: Leveling the Playing Field Partners with JOOLA

Leveling the Playing Field Partners with JOOLA to Expand Access to Play Nationwide

JOOLA’s donation of soccer goals, pickleball paddles, and more, results in new equipment across seven markets for coaches, PE Teachers, and youth sports programming


Washington, D.C. (November 19th, 2025) –  Leveling the Playing Field (LPF) has partnered with JOOLA, a worldwide leader in racket sports, to increase access to new sports equipment nationwide. LPF has received $137,820 worth of equipment from JOOLA, which includes 259 pickleball paddles, 334 shoes, and over 2,700 soccer goals.

LPF has already donated $134,700, or 98%, of the equipment received in late September to several programs across the seven LPF markets. With pickleball quickly growing in popularity as a sport, LPF has donated the majority of rackets received, with all rackets slated to be distributed for youth programs before the end of 2025.

“LPF is pumped to team up with an amazing organization like JOOLA,” says Kaitlin Brennan, LPF Chief Operating Officer. “JOOLA’s equipment donations are creating brand new recreational opportunities for our beneficiary programs and we can’t wait to see its incredible impact moving forward.”  

Leveling the Playing Field continues to build on its partnership with JOOLA as the inaugural partner for the Let’s Play! Giving Initiative. Building on JOOLA’s partnership with tennis legend Andre Agassi, Let’s Play! will donate an Agassi Champion pickleball paddle to LPF for each paddle sold on JOOLA’s website starting on Giving Tuesday, December 2nd, 2025 to support the growth of pickleball nationwide.

Learn more about LPF by visiting LPFsports.org. For more information on receiving equipment from LPF, select the “Apply for Equipment” option at LPFsports.org or contact the LPF team at info@levelingtheplayingfield.org

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About Leveling the Playing Field: Leveling the Playing Field is a non-profit organization which collects and re-distributes sports equipment to kids in under-resourced communities. The organization currently operates in seven cities: Greater Washington D.C., Baltimore, MD, Philadelphia, PA, Buffalo, NY, Columbus, OH, Detroit, MI, and Atlanta, GA. Leveling the Playing Field has donated over $20 million in sports equipment to schools, youth teams and leagues, and other non-profit organizations since 2013.  

About JOOLA: Founded in 1952, JOOLA is a globally recognized brand specializing in table tennis and pickleball equipment. With a commitment to innovation and quality, JOOLA continues to lead the way in racket sports, providing athletes and enthusiasts with the tools they need to excel at every level. Learn more by visiting www.joola.com

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On Halloween, our skeleton volunteers come out to On Halloween, our skeleton volunteers come out to lend a hand around our warehouses because even they know there’s nothing scarier than kids not having access to sports!

Happy Halloween LPF community! 🎃💀
Game 4 of the @mlb #WorldSeries is tonight! ⚾ The Game 4 of the @mlb #WorldSeries is tonight! ⚾

The World Series is a culmination of years of hard work, dedication, and practice. But if we rewind the script, every single one of those players had to start somewhere. Having an opportunity to play is where it all begins.

At LPF, we want EVERY kid to have that opportunity.

“LPF supplied the kids from West Atlanta with gloves, cleats, and a full equipment bag. Every team in our league received helmets, bats, and catcher’s gear, so that any player who couldn’t bring their own equipment wouldn’t stand out.” — East Atlanta Youth Sports Little League

This is just one example of what access to equipment can make possible. So far this year, we’ve distributed more than 35,000 baseball items to kids, from balls, gloves, and bats to bags, cleats, clothing, and more.

Behind every piece of equipment is a chance for another kid to get in the game.

Let’s continue making a difference together. 💚
As a result of all the donated sports equipment we As a result of all the donated sports equipment we’ve been able to distribute since launching in 2013, 99% of LPF beneficiary programs report increased youth participation rates!

This means more kids are getting the chance to play, grow, and experience the many benefits of sports.

That’s what matters to us, that’s what it’s all about!
💚🧡

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