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Press Release: Leveling the Playing Field Partners with JOOLA

Leveling the Playing Field Partners with JOOLA to Expand Access to Play Nationwide

JOOLA’s donation of soccer goals, pickleball paddles, and more, results in new equipment across seven markets for coaches, PE Teachers, and youth sports programming


Washington, D.C. (November 19th, 2025) –  Leveling the Playing Field (LPF) has partnered with JOOLA, a worldwide leader in racket sports, to increase access to new sports equipment nationwide. LPF has received $137,820 worth of equipment from JOOLA, which includes 259 pickleball paddles, 334 shoes, and over 2,700 soccer goals.

LPF has already donated $134,700, or 98%, of the equipment received in late September to several programs across the seven LPF markets. With pickleball quickly growing in popularity as a sport, LPF has donated the majority of rackets received, with all rackets slated to be distributed for youth programs before the end of 2025.

“LPF is pumped to team up with an amazing organization like JOOLA,” says Kaitlin Brennan, LPF Chief Operating Officer. “JOOLA’s equipment donations are creating brand new recreational opportunities for our beneficiary programs and we can’t wait to see its incredible impact moving forward.”  

Leveling the Playing Field continues to build on its partnership with JOOLA as the inaugural partner for the Let’s Play! Giving Initiative. Building on JOOLA’s partnership with tennis legend Andre Agassi, Let’s Play! will donate an Agassi Champion pickleball paddle to LPF for each paddle sold on JOOLA’s website starting on Giving Tuesday, December 2nd, 2025 to support the growth of pickleball nationwide.

Learn more about LPF by visiting LPFsports.org. For more information on receiving equipment from LPF, select the “Apply for Equipment” option at LPFsports.org or contact the LPF team at info@levelingtheplayingfield.org

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About Leveling the Playing Field: Leveling the Playing Field is a non-profit organization which collects and re-distributes sports equipment to kids in under-resourced communities. The organization currently operates in seven cities: Greater Washington D.C., Baltimore, MD, Philadelphia, PA, Buffalo, NY, Columbus, OH, Detroit, MI, and Atlanta, GA. Leveling the Playing Field has donated over $20 million in sports equipment to schools, youth teams and leagues, and other non-profit organizations since 2013.  

About JOOLA: Founded in 1952, JOOLA is a globally recognized brand specializing in table tennis and pickleball equipment. With a commitment to innovation and quality, JOOLA continues to lead the way in racket sports, providing athletes and enthusiasts with the tools they need to excel at every level. Learn more by visiting www.joola.com

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There’s nothing quite like Friday Night Lights in There’s nothing quite like Friday Night Lights in the fall. 🏈✨

We want to send a huge shoutout to all the athletes, coaches, and programs across our communities as they take the field each week. We’re cheering you on every step of the way!

Equal access to sports starts with having the right equipment. Thanks to our incredible partners and our Football Distribution Days this summer, thousands of student-athletes have the gear they need to step onto the field with confidence and play the game they love.

Partners/Sponsors:
@commanders @ravens @goldenarmaward @riddellsports @philadelphiaeagles @dunkin @buffalobills 

(Special shoutout to Meade HS on their Homecoming Game tonight!)
This is why we do what we do… “LPF’s donation has This is why we do what we do…

“LPF’s donation has positively impacted hundreds of children who otherwise would not have had the opportunity to get the supplies and practice their favorite sport. Thanks to LPF, hundreds of children from low-income families now play baseball, soccer, and other sports.” 

– Fundación Los Niños de María, Inc.
@fundacionlosninosdemaria 

This is why we do what we do…

“LPF’s donations have allowed us to provide families (youth) with [sports] equipment that they might not otherwise be able to afford. We serve a population of families, where food is the greatest need, and therefore, playing sports & being able to afford equipment is tough! During our community outreach events, and after school family engagement programming (Transforming Tuesdays) families are grateful for the opportunity to be able to pick up these much desired items for free! Thank you for being available to us, so that we can provide hope to families!”

–Food 4 Thought Community Outreach Services, Inc.
@food4thoughtcos
Happy National Coaches Day! Coaches are fundament Happy National Coaches Day!

Coaches are fundamental to LPF, helping us get more kids the access to sports and mentorship they deserve.

To celebrate, our staff members shared some timeless wisdom they received from their own childhood coaches:

What’s one piece of advice a coach gave you that has stayed with you? 

Drop it in the comments below!

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