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Press Release: Leveling the Playing Field Partners with JOOLA

Leveling the Playing Field Partners with JOOLA to Expand Access to Play Nationwide

JOOLA’s donation of soccer goals, pickleball paddles, and more, results in new equipment across seven markets for coaches, PE Teachers, and youth sports programming


Washington, D.C. (November 19th, 2025) –  Leveling the Playing Field (LPF) has partnered with JOOLA, a worldwide leader in racket sports, to increase access to new sports equipment nationwide. LPF has received $137,820 worth of equipment from JOOLA, which includes 259 pickleball paddles, 334 shoes, and over 2,700 soccer goals.

LPF has already donated $134,700, or 98%, of the equipment received in late September to several programs across the seven LPF markets. With pickleball quickly growing in popularity as a sport, LPF has donated the majority of rackets received, with all rackets slated to be distributed for youth programs before the end of 2025.

“LPF is pumped to team up with an amazing organization like JOOLA,” says Kaitlin Brennan, LPF Chief Operating Officer. “JOOLA’s equipment donations are creating brand new recreational opportunities for our beneficiary programs and we can’t wait to see its incredible impact moving forward.”  

Leveling the Playing Field continues to build on its partnership with JOOLA as the inaugural partner for the Let’s Play! Giving Initiative. Building on JOOLA’s partnership with tennis legend Andre Agassi, Let’s Play! will donate an Agassi Champion pickleball paddle to LPF for each paddle sold on JOOLA’s website starting on Giving Tuesday, December 2nd, 2025 to support the growth of pickleball nationwide.

Learn more about LPF by visiting LPFsports.org. For more information on receiving equipment from LPF, select the “Apply for Equipment” option at LPFsports.org or contact the LPF team at info@levelingtheplayingfield.org

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About Leveling the Playing Field: Leveling the Playing Field is a non-profit organization which collects and re-distributes sports equipment to kids in under-resourced communities. The organization currently operates in seven cities: Greater Washington D.C., Baltimore, MD, Philadelphia, PA, Buffalo, NY, Columbus, OH, Detroit, MI, and Atlanta, GA. Leveling the Playing Field has donated over $20 million in sports equipment to schools, youth teams and leagues, and other non-profit organizations since 2013.  

About JOOLA: Founded in 1952, JOOLA is a globally recognized brand specializing in table tennis and pickleball equipment. With a commitment to innovation and quality, JOOLA continues to lead the way in racket sports, providing athletes and enthusiasts with the tools they need to excel at every level. Learn more by visiting www.joola.com

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Remember playing tag, soccer, basketball, or kickb Remember playing tag, soccer, basketball, or kickball with new friends at summer camp? Play is a staple of summer, but for many kids there is a financial barrier keeping them on the sidelines.

LPF helps remove this barrier by providing free sports equipment to programs like @camp_jamison

Across three years, Camp Jamison staff picked up 361 pieces of sports equipment from LPF including tennis balls and rackets, cones, skateboards, and basketball gear. The basketball gear from LPF was a game changer for campers who don’t play basketball regularly, and reinforced what Camp Jamison is all about: building skills, relationships, and confidence to navigate life with a purpose.

Through LPF's Summer of Play campaign, you can help us create more cherished sports memories for kids across the country. For every $100 donated, we can equip 20 kids to enjoy all that sports have to offer this summer.

Together, we can provide free gear and a summer of PLAY for 50,000 kids. Check out our story and bio for more info!
🚨We are happy to announce that Denise Blake has 🚨We are happy to announce that Denise Blake has joined LPF as our new Executive Director!🚨

Denise brings a distinguished record of nonprofit leadership spanning education, youth development, literacy, public health, and community impact. Her experience building high-performing teams and advancing equity-centered initiatives will help LPF continue expanding access to sports and physical activity for young people in communities across the country.

Join us in welcoming Denise to our team!
Contributions to our Summer of Play campaign suppo Contributions to our Summer of Play campaign supports camps and programs offering popular summer activities like swimming! Teaming with programs like @waves4change.official keeps kids active outside of school, and helps partners maximize their budget for other needs, such as pool time

In one of LPF’s largest distributions ever, Waves4Change received over 30 boxes of brand new boys and girls' swimsuits

Since 2025, LPF has distributed $77,000 worth of swimming gear to Waves4Change! With these donations, kids can focus on what Waves4Change calls "the superhero magic of swimming," without worrying about the costs of proper equipment

We want to continue making memories this summer and we need your help! Learn more by visiting our story and bio

Want To Help Get More Kids Involved?

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