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Press Release: Leveling the Playing Field Partners with JOOLA

Leveling the Playing Field Partners with JOOLA to Expand Access to Play Nationwide

JOOLA’s donation of soccer goals, pickleball paddles, and more, results in new equipment across seven markets for coaches, PE Teachers, and youth sports programming


Washington, D.C. (November 19th, 2025) –  Leveling the Playing Field (LPF) has partnered with JOOLA, a worldwide leader in racket sports, to increase access to new sports equipment nationwide. LPF has received $137,820 worth of equipment from JOOLA, which includes 259 pickleball paddles, 334 shoes, and over 2,700 soccer goals.

LPF has already donated $134,700, or 98%, of the equipment received in late September to several programs across the seven LPF markets. With pickleball quickly growing in popularity as a sport, LPF has donated the majority of rackets received, with all rackets slated to be distributed for youth programs before the end of 2025.

“LPF is pumped to team up with an amazing organization like JOOLA,” says Kaitlin Brennan, LPF Chief Operating Officer. “JOOLA’s equipment donations are creating brand new recreational opportunities for our beneficiary programs and we can’t wait to see its incredible impact moving forward.”  

Leveling the Playing Field continues to build on its partnership with JOOLA as the inaugural partner for the Let’s Play! Giving Initiative. Building on JOOLA’s partnership with tennis legend Andre Agassi, Let’s Play! will donate an Agassi Champion pickleball paddle to LPF for each paddle sold on JOOLA’s website starting on Giving Tuesday, December 2nd, 2025 to support the growth of pickleball nationwide.

Learn more about LPF by visiting LPFsports.org. For more information on receiving equipment from LPF, select the “Apply for Equipment” option at LPFsports.org or contact the LPF team at info@levelingtheplayingfield.org

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About Leveling the Playing Field: Leveling the Playing Field is a non-profit organization which collects and re-distributes sports equipment to kids in under-resourced communities. The organization currently operates in seven cities: Greater Washington D.C., Baltimore, MD, Philadelphia, PA, Buffalo, NY, Columbus, OH, Detroit, MI, and Atlanta, GA. Leveling the Playing Field has donated over $20 million in sports equipment to schools, youth teams and leagues, and other non-profit organizations since 2013.  

About JOOLA: Founded in 1952, JOOLA is a globally recognized brand specializing in table tennis and pickleball equipment. With a commitment to innovation and quality, JOOLA continues to lead the way in racket sports, providing athletes and enthusiasts with the tools they need to excel at every level. Learn more by visiting www.joola.com

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Every fall, a new school year brings new classes, Every fall, a new school year brings new classes, new teachers, and new routines. For a lot of kids, that transition can feel bigger than it should. The first days of school can feel like an uphill climb with a lot of uncertainty.

But what if, before school even starts, a kid already has a place, a circle, they belong to?

They’re part of a team, a routine, a sense of connection during a time of transition, and that feeling follows them right into the classroom.

Last year LPF supported 655 schools throughout the 2025-2026 school year. We were able to reach over 6,550 kids, helping them make friends, learn, and grow.

Access to sports isn’t just about playing a game. Research has consistently linked participation in youth sports, particularly team sports, with stronger social connections, higher self-esteem, and an easier adjustment to new environments and routines. @aspenprojectplay 

That’s why sports matter. They don’t just build athletes, they build community and a sense of belonging.

Every kid deserves that circle.
It’s the second week of the @usopen and the compet It’s the second week of the @usopen and the competition has been nothing short of incredible so far. As the world watches some of the best tennis players compete on one of the sport’s biggest stages, it’s worth remembering that every player had to start somewhere.

Maybe it was a racquet in their hands for the first time in PE class.
Maybe it was their first practice.
Maybe it was the moment they felt joy trying something new.

For kids, that first experience can be the beginning of something much bigger: building confidence, finding community, learning resilience, and discovering a sport they can carry with them for years to come.

But that first experience isn’t possible for every child without access to the right equipment.

That’s why every day, we work to make sure more kids have the chance to get out there, get in the game, and discover where their own love of sport begins. ♥️🎾

#usopen #nonprofit #youthsports

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